Website Design

How important is website design?

Website design is absolutely CRUCIAL in the success of a website.

Look at some of the most successful companies.

With the exception of a small few, the designs of their websites are captivating and visually pleasing.

The ones that do not, have mastered the element of user experience where all important features work seamlessly.

Even if we explore the market size of website design services industry, you will notice that it is a staggering $42.2 billion industry.

Without a doubt, design matters!

Let’s take a look at the key reasons that make it so important:

1. First Impressions Matter

The design of your website is going to be the first thing that visitors will notice.

You will need to do everything in your power to ensure that the first impression is positive.

This will attract users to stay on your site longer (This is a huge aspect of SEO).

It also will establish trust and credibility for you business.

I am sure it doesn’t come as a surprise that poorly designed or outdated site will give users a lower sense of trust.

A professionally designed site will manifest legitimacy for your business.

2. User Experience is Key

No one likes to waste their time scavenging through multiple pages on a website to find what they are looking for.

User experience is an aspect of website design that is essential to keeping users engaged.

Intuitive and straightforward websites help users find information they need quickly.

On top of this, content needs to load into the page soon as possible.

It also should not include giant walls of text that overload the user into leaving the site.

Based on a user perspective alone, this makes sense.

However, search engines use user experience as incredibly high ranking signal.

All in all, users want content that is fast, easy to read, and easy to navigate.

3. Establishing Brand Identity

Brand identity is key in keeping your business memorable.

This is huge for repeat business and word of mouth marketing.

All colors, fonts, and imagery in your site can be used to reinforce this.

The issue is, this is not an easy task.

It takes years of research and experience to understand and utilize design principles to create a unique and unforgettable website.

Why can you trust us?

With how important design is, it is totally fair to question why we would be right for the job.

For one thing, we show our work (and brag about it)!

Take a look at some of our current work to see for yourself.

On top of that, we use site analytics so that you can be confident that our services are helping.

We will send monthly analytics reports so that you can see the results (Only on Pro Plan).

We also use state of the art design tools to craft up drafts that you are fully confident with.

We are also always available to answer any questions you may have.